Direct Marketing Association of Singapore (DMAS)

DMAS is proud to offer you a rare opportunity to learn the proven social media lead generation strategies of LinkedIn and Twitter, the social networks for professionals.

Today, LinkedIn and Twitter boast 100+ million professionals and counting. Within these networks you have thousands of prospects at your fingertips. Given the right approach and offer, you could convert hundreds of them into qualified sales leads.

But how do you find your prospects, engage them, and convert them? On 22 July, you can discover how.

We are excited to have secured Tom Skotidas, Asia Pacific's leading specialist in B2B Social Media Lead Generation. Tom will be presenting the LinkedIn and Twitter strategies that have allowed him to generate hundreds of qualified sales leads in Australia, Singapore, and New Zealand.

This one day workshop will teach you how to:

• Set up high-impact LinkedIn and Twitter profiles to grow your personal brand and company brand throughout your target market
• Use LinkedIn and Twitter search tools to identify high-quality prospects from within your target market
• Generate hundreds of LinkedIn connections and Twitter followers with potential customers, partner, and influencers
• Source fresh, relevant content that educates and influences your target market
• Use free social network tools to engage your connections, influence their opinion, and grow your brand awareness
• Convert these prospects into qualified B2B leads; i.e. generate business meetings
• Track and measure your social media efforts, from click to lead to ROI

If you're a Marketing Director, Sales Director, or Business Director responsible for generating B2B sales and partner leads, then this workshop has been designed for you!

Book now - there's limited capacity. Tom Skotidas doesn't come to Singapore every day.

Tom is founder and director of Skotidas, the first agency in Asia Pacific to specialise in B2B Social Media Lead Generation.

Tom started out as a direct response copywriter in New York, in 1994.  Since then, he has held senior roles in digital marketing, direct marketing, and business development.

Until March 2011, Tom served as head of marketing and business development at First Rate, one of Australia's leading digital marketing agencies.  In just under four years, Tom helped grow the agency from a small office of just two staff, into one of Australia's largest players in search and performance marketing with over 20 staff and millions in annual client billings.

Driving a large part of this growth was Tom's pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.