SEMINARS, EVENTS & NETWORKING As part of the effort to raise the stature and standards of direct marketing, DMAS conducts monthly seminar and networking sessions for our members and fellow marketers. The Seminar topics are relevant to all marketers today. Speakers are experienced practitioners and experts in their fields who are willing to share their learning and experience. The seminars also provide a platform for the attendees to mingle and network.
Loyalty World Asia 2013 & Big Data World Asia 2013
Integrated Marketing Communications with Social Media Conference
20 – 21 June 2013, InterContinental Kuala Lumpur, Malaysia
27 – 28 June 2013, InterContinental Jakarta MidPlaza, Indonesia
No single channel is as strong as the combination of media – But only if they speak one consistent voice.
Join us at this 2-day conference to acquire strategies to successfully leverage on social media in your integrated mix to give the right balance of message cut-through and brand engagement. Get your answers on how to spark online conversations with your valuable audiences and deliver clear, consistent and compelling messages that breakthrough the social media clutter. Master the skills on evaluating the effectiveness of social media for your IMC campaigns.
Best Practices for Integrated Mobile Marketing Conference
29 – 30 July 2013, Sheraton Towers, Singapore
1 – 2 August 2013, Regal Hongkong Hotel, Hong Kong
Does your brand have a standout mobile presence that is snugly fitted into your marketing mix?
Can you deliver consistent brand messages across all marketing channels, leaving your audience convinced and NOT confused?
57% of marketers are unsure on how to measure mobile ROI, are you one of them?
Equip yourself with fresh insights and actionable strategies to seamlessly integrate mobile into the media mix for a truly compelling brand experience. Discover how Starwood Hotels & Resorts, Groupon Singapore, Lenovo, McDonald’s, Starbucks, Pizza Hut, AIG Consumer Insurance, National Library Board, Edipresse Asia, Jurong Point, Maxim’s Group & more successfully utilised the unique properties of the mobile platform to create and sustain loyal, profitable relationships with today’s consumers. Capitalise on the latest developments in mobile social networks and geo-location services to keep your customers exhilarated with relevant and exciting content. Master the key to measuring the effectiveness of your integrated mobile campaigns for improved business results!
29 – 30 August 2013, Grand Copthorne Waterfront Hotel, Singapore
5 – 6 September 2013, InterContinental Jakarta MidPlaza, Indonesia
Born with technology as their sixth sense, the Millennials are one of the most challenging yet rewarding target markets. Market your brand wrongly and they are quick to detect it, post negative reviews and announce it to all 3,695 of their Facebook friends. No longer passive receptors of marketing messages, this segment favours brands which are able to converse with them on their natural, rapidly-evolving, digital environment.
Gain expert insights to help you develop cutting-edge strategies to capture the hearts and minds of the Millennials for long-term business growth. Discover how Unilever, Lenovo, Intel, Hewlett-Packard, Scoot, Telkomsel, Martha Tilaar Group, Keraton at the Plaza, Red Bull, Zalora, Groupon, Yahoo! Flickr & W Singapore-Sentosa Cove develop engaging content, identify co-creation opportunities, create social communities and leverage on key tastemakers to resonate with the Millennials. Find out how they monitor the performance of their digital campaigns and build direct sales integration to drive brand affinity and revenue.