Training: Excellence in Data-Driven Marketing Course

Join us for this two-day, in-depth training course led by top industry specialists in deep data insights and data-driven marketing. It’s Module 1 of 3 in our Excellence in Data-Driven Marketing Series and will deep-dive into the tricks of the trade for developing powerful, actionable customer segmentation and insights from your data. Key topics include:


  • Trends in data-driven marketing & best practice benchmarks
  • Back-to-basics data quality and compliance
  • Understanding customers – personas and segmentation
  • Communicating customer insights within your organization
  • Real case studies from Singapore, Asia and worldwide
  • Making the most of your career in DDM
  • HP Innovation Experience


All attendees will receive a certificate upon course completion.




This training will be held in the Customer Welcome Center at the new HP regional HQ located at 1 Depot Close. Our program will include Innovation Experiences in VR and the world of tomorrow.


The cost for this course is just $399 but if you are a member of DMAS or NTUC, you qualify for the special price of just $299.

To secure your place for this training on November 23 & 24, 2017 – 9:00 AM to 5:00 PM, please click the REGISTER NOW link below.





Azhar Azib
Founder and Principal Consultant, rawonionDecisions
DPO and Executive Committee Member, DMAS



Azhar Azib is the founder of rawonionDecisions, a Transformation advisory practice that helps companies develop, adopt, deploy and optimise data and technology enabled capabilities, that will drive change in the way they engage with customers, whilst building sustainable organisations and engagement practices.


A Data Architect by training and a Database Marketer and Change Leader by practice, Azhar’s 25 year corporate career has given him the opportunity to lead and participate in significant capability building and organisational transformation projects at regional and global levels, at companies like Global Sources, IBM and Microsoft. The common denominator across all of these assignments is data and the adoption of data enabled capabilities to drive better business decisions and performance.


Today, his work spans all areas that come into contact with data – from Enterprise Information Architecture and Governance to Data-Driven Customer Strategy and compliance with Data Protection Legislation – basically helping businesses transform into smart, data driven organisations.



Lisa Watson
Chairman, DMAS
Customer Success and Business Development, HP Inc, Asia Pacific & Japan

Lisa Watson-sm


In Asia since 1991, Lisa Watson is an expert business and marketing specialist with agency, technology and consulting experience. She is an active advocate of the Data-Driven/Direct Marketing industry and has served as Chairman of the Data-Driven Marketing Association of Singapore since 2002. She represents the data-driven marketing industry on several Singapore Government Councils including the Advertising Standards Authority of Singapore and NTUC’s U Associates program.


Ms Watson joined HP in 2010 after more than 20 years of helping clients increase their returns on marketing investment by leveraging the power of data and insight. She founded Ibis Intelligence Services in Singapore in 2001, and one of her key assignments was as a senior director with Oracle Corporation. Prior to this she spent over 16 years in advertising and direct marketing agencies including Leo Burnett, Young & Rubicam, Wunderman and OgilvyOne.


Ms Watson has worked with clients across industries and geographies having worked with companies such as Microsoft, Procter & Gamble, American Express, Apple, AT&T, BMW, Hewlett-Packard, Mercedes Benz, MasterCard, Nestle, Philips, SingTel, Standard Chartered Bank, The Economist and Xerox/Fuji Xerox.



November 23 – 24, 2017
9:00 AM to 5:00 PM
Registration starts at 8:30 AM

Tea breaks and lunch will be provided.


HP Inc Customer Welcome Center
1 Depot Close, 10th floor, Singapore 109841


Just $299 for NTUC & DMAS Members

$399 for Non-Members


For additional information on the pricing and upcoming available modules, please CLICK HERE.


Click Here to Register Now