SoundBites July 2015


Marketing Automation


2 July 2015
It enables companies to nurture prospects with personalised and relevant content which are delivered at the right time.
Key features include email marketing, landing pages, marketing programs, lead generation, prediction scoring, CRM integration, social marketing and marketing analytics.
It is important to have upfront planning with stakeholders and have continuous testing to enhance customer experience.


Time: 11:45 am (registration) to 2 pm
Venue: The American Club, Colonial Room (3rd Floor)