BUSINESS PRACTICES
'Seal of Integrity'
The 'Seal of Integrity' is a symbol of members' commitment to adhere to the Association's standards of excellence and integrity, which are delineated in the Association's Code of Practice. By using the symbol correctly and consistently, members declare their professionalism and will also enhance the image of the association and fellow members.
The 'Seal of Integrity' was launched by DMAS with the 1996 revision of the DMAS Code of Practice. Endorsed by the Consumer Association of Singapore (CASE), the Code of Practice was revised after reviewing ethical issues arising from direct marketing practices internationally.
All members operate under the Code of Practice, which are in place to raise and maintain professional standards in direct marketing.
'DMAS Code of Practice'
Through the Code of Practice, DMAS hopes to establish and maintain a credible and effective system of self-regulation that will meet the reasonable expectations of the direct marketing industry and its member companies.
The Code of Practice establishes standards of ethical conduct and best practices in the conduct of Member's business and activities and has the support of the Consumer Association of Singapore (CASE).
With support from CASE, the Code of Practice serves as a reference document for the settlement of consumer disputes involving DMAS members, their customers and the general public and between members themselves.
Members undertake to adhere to the Code of Practice and accept that a breach of its terms may result in disciplinary proceeding. Members further accept that they will abide by any conclusion reached by the 'Code of Practice Committee" in such proceedings, subject to any right of appeal to the Executive Committee of the Association.
DMAS reserves the right to refuse membership to an applicant or withdraw membership if an applicant or member does not conform to the Code of Practice.
