DIRECT MARKETING ASSOCIATION OF SINGAPORE

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Mobile Marketing

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The World of DM

 

Who We Are

The Direct Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983 to facilitate the development of direct marketing infrastructure, promote and protect DMAS members' interests, share information and ideas on direct marketing. Our mission is to enhance the growth and profitability of member organisations and their adherence to high ethical standards of practice.

DMAS safeguards members' interests by constantly seeking to raise the stature and standards of direct marketing and building consumer trust and confidence in the discipline. 

A
wide range of activities including seminars, exhibitions, forums, orientation visits and other social get-togethers are held regularly to allow direct marketing professionals to keep abreast of industry trends and developments in Singapore and the region. In addition, the DM Asia conference cum exhibition, Asia's premier direct marketing event, is a coveted industry platform that brings together direct marketing professionals from across Asia.

DMAS Executive Committee

The Executive Committee members are industry practitioners who are committed to raising the standards of Direct Marketing in Singapore.

 

20th Executive Committee Members (Apr 2008 - Mar 2010)

 Office Bearers

 

 

 

 Chairman

 Ms Lisa Watson 

 Ibis Intelligence Pte Ltd 

 lwatson@dmas.org 

 Vice-Chairman

 Mr Paul Hourihane 

 Go Direct! 

 paul@godirect.com.sg  

 Honorary Secretary 

 Mr Steve Ng 

 Singapore Post Pte Ltd

 steveng@singpost.com

 Honorary Treasurer 

 Mr Adrian Hoon 

 Epsilon Interactive  

 ahoon@epsilon.com  

 

 

 

 

 Committee Member

 Ms Angela Schooling  

 Acxiom Asia Pacific  

 info@dmas.org

 Committee Member 

 Mr Jos. Birken

 Marketing Science Pte Ltd  

 info@dmas.org

 Committee Member

 Ms Sharon Low  

 Readers' Digest Asia Ltd

 info@dmas.org

 

 

 

 

 Head of Council

 

 

 

 Direct Mail Council

 Ms Winnie Hung  

 Fuji Xerox Singapore Pte Ltd 

 dmcs@dmas.org  

 e-Marketing Council 

 Mr Azhar Azib

 Microsoft Asia  

 emcs@dmas.org

 (Joint Head)

 Mr Rob Stanley

 Responsys Asia 

 emcs@dmas.org

 Mobile Marketing Council 

 Mr Domenico Pezzaniti 

 BeepCast Pte Ltd

 mmcs@dmas.org

Serving Singapore and Asia

The association also serves as a springboard to Asia for companies interested in conducting direct marketing campaigns in the region. Constant dialogue is maintained with the government and industry bodies such as International Enterprise Singapore, aligned to ongoing efforts to develop Singapore into a regional hub for direct marketing. A DMAS member serves on the Advertising Standards committee (ASAS), and the DMAS Seal of Integrity is supported by the Consumer Association of Singapore (CASE).

To keep abreast of emerging trends in direct marketing, DMAS is committed to invest in research. Its Research Committee has its finger on the pulse of industry developments and is responsible for identifying new trends in direct marketing. It is also tasked with information and knowledge-sharing to assist members in enhancing their competitive edge and profitability of their business.
 

Our Members

DMAS members include banks, insurance companies, charitable organisations, publishers, IT companies, retail stores, utility providers, telecommunication companies, home shopping companies and suppliers of specialist direct marketing services. Membership is categorized into two broad segments: Direct Marketing Users and Direct Marketing Service Providers.

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Councils OF DMAS

Direct Mail Council of
Singapore (DMCS)

Contact us for details

eMarketing Council of
Singapore (EMCS)

DMAS is assisting and advising a team of professionals in the e-marketing industry set up a e-marketing council under the DMAS umbrella. A working committee is being formed.
Contact us for details


Mobile Marketing Council of Singapore (MMCS)
A team of mobile marketers is gathering together to discuss the possibility of working within the DMAS umbrella to form a council for Mobile Marketers.
Contact us for details