Who We Are


The Data-Driven Marketing Association of Singapore (DMAS) is a non-profit trade organisation established in 1983. Our mission is to enable members to keep abreast of industry trends and best practices in Singapore and the region.


DMAS champions and promotes the interests of our members. We help to enhance knowledge by facilitating the sharing of information and ideas on direct marketing. Key areas include social media, search, email, mobile and data-driven marketing. Our activities offer the opportunity for members to network and build relationships to profitably grow their businesses.


DMAS also safeguards members’ interests by constantly seeking to raise the stature and standards of direct marketing and building consumer confidence with adherence to high ethical standards of practice.